The Rise Of Social Casinos: Play For Fun, Not Real Money

A massive demographic of players loves the thrill of casino games but hates the financial risk involved.


As a result, free-to-play platforms have become some of the most downloaded applications on mobile devices.

The Mechanics of Free-to-Play Gambling

Instead of depositing dollars, players are given a daily allowance of virtual coins to use on the games.


Users get the exact same audiovisual experience as a high-roller, but without any of the associated financial stress.

They are completely legal in regions where real-money gambling is strictly prohibitedPlayers can interact, send gifts, and compete on leaderboards with their friendsThe focus is entirely on entertainment, progression, and unlocking new content
The Business Model of Free Casinos

These companies are highly profitable because a small percentage of players choose to buy extra virtual coins.


When impatient players exhaust their free credits, they can use their credit cards to buy massive coin packages.

FeatureReal-Money CasinoSocial CasinoFinancial RiskHighZero (Unless buying coins)Cashing OutYes, real moneyNo, virtual coins only

They have successfully transformed gambling from a solitary financial risk into a fun, shared social experience.